Andrew Ruegger is a general managing partner and senior scientist at Catalyst. More than 7 years supervises the placement of contextual advertising, specializes in data analytics. Leading market players such as Google and Adobe are constantly improving their tools, providing commercial sites with more and more new opportunities for measuring and analyzing data. Today, Adobe’s ( Marketing Cloud ) and Google’s ( 360 Analytics ) flagship products have seen significant improvements in tracking tags, attribution models, and data analytics. In addition to commercial solutions, the services also offer very effective free ways to track business indicators on the website . One such tool is user reporting in Google Analytics.

 The User Report includes information

about the geographic location of users or the type whatsapp israel of device they use to access the site. The Audience section is available for free use in Universal Analytics or Remarketing Lists for Search Ads (RLSA). It is useful to use these indicators when analyzing the statistics of the audience of site visitors. To research user interests, it is also recommended to use Segments in Google Analytics and Affinity categories . In studying these aspects, it is important, first of all, to analyze the differences in each of the channels. Today, getting quality traffic to commercial sites is becoming more and more expensive. At the same time, such audiences as programmatic display and paid social come to the fore .

 Proper work with Google Analytics

reports will allow you not to waste money and invest resources only in attracting only a really valuable audience to a commercial site. Below Cameroon Phone Number List are a few key metrics and characteristics, by analyzing which an Internet marketer can significantly improve the key indicators of a commercial resource. 1 By switching between Affinity and In-Market categories , you can get extended information about the users with whom the resource interacts. The reason why it is better to use reports separately is that after combining the data in a single summary, some of them are not displayed. Proper use of Affinity and In-Market categories separately allows you to get many times .