Build an image of your ideal customer

One of the issues I mentioned at the beginning was the marketing persona. Do you remember what it is?

Yes, this is the image of the ideal client.

The better you know your customer, the better you can respond to their needs.

Below you will find a sample marketing persona template and questions you need to ask yourself. The more thoroughly you work through this point, the easier it will be for you to communicate your company’s mission to potential customers.


When creating personas, don’t forget to name your personas by name. This is the difference between talking about impersonal managing directors ofrom  Whatsapp Mobile Number List accWhen your persona has a name, it takes on an identity and it’s much easier for you to develop a detailed image of it.

Match the Message to the Persona

I have two sample personas for you and in a moment we will try to choose a communication method for them.

You discover that Kaśka, a doctor of medicine, spends a lot of time traveling, reads a lot of blogs on her phone and tablet, is mainly interested in strategy and management change. In her free time, she likes yoga.


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On the other hand, Marek, the facility manager… overworked and worried about the budget. He likes to learn by watching videos, in his free time he LOB Directory  competes in triathlons.

Since we have such information about our potential customers, how can we tailor a marketing message to them?

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