However, we forget that we are eco testing cosmetics on animals . Sooner or later someone will find out. Sooner or later someone will notice it. Sooner or later, you’ll have to deal with it. This specific behavior is call greenwashing . And the whole thing is just a lack of authenticity. And authenticity is the key to doing business . Authenticity has been a trend to be reckon with for several years.  A human face. How to protect yourself from being accus of lack of authenticity? Just… don’t lie . If we are not ecological, we do not expose this element of our company.

This is why transparency is important

If we do not create products only in Poland, or we are not sure where suppliers get semi-finish products – we do not brag about Polish production. Make promises to your customers only if you can keep them. Someone will eventually hold you accountable. SEO  when choosing a USP. Notice the niche and the actual nes of your customers, at the same time filling this gap truly. One such company is Your Kaya. When thinking about sanitary napkins, Always comes to Algeria Phone Number List mind. They are design for women who want their sanitary napkins to be biodegradable, but also want them to be indifferent to bacterial flora.

Your Kaya offers a monthly

They focus on ethical production and ecology – all this has become the philosophy behind this brand. They have creat a group of engag recipients around them, who additionally bond more strongly with the brand through subscriptions to hygiene products.  Subscription in which it sends the necessary hygiene products. Subscriptions bind the customer with the brand much more strongly, making them in contact with this brand practically every month. Importantly, for many women, periods  are LOB Directory unpleasant and they receive support from Your KAYA.