Target impression share – here you can select the sir percentage of impressions for your ads and choose the location of your ads – anywhere on the search results page, at the top or at the very top of the page. Effective campaign in Google Ads Smart to ruce your routine, focus on building strategy in advertising, analysis and planning. By choosing such strategies, we give the system the right to automatically change the bids during the auction, taking into account various signals. For example, the user’s vice, location, time, interface language and operating system are taken into account.

The name of this strategy speaks for

Google Ads takes into account the interests and intentions of a person and their presence on the remarketing list. Manual bid management strategy  itself. By choosing it, we can set bids (avg. CPC) manually – not only at the level of the ad group, but also at the level of each key phrase. Google recommends the use of automat strategies, but there are situations when it is better to assign a manual bid management strategy. when aling with brand keyword USA Mobile Number List phrases. When ristributing the budget for ad groups or keywords – so as not to place them in a separate advertising campaign. when we start ‘from scratch.

Duration of the advertising campaign

Visible CPM – this is the strategy for advertising on the Google or YouTube Display Network. The system sets bids so that your ads appear in ad units that users are likely to see. PPC position yourself What else should be consir when analyzing campaign results. For example, if it runs for several months, it is worth analyzing the intermiate results at least once a month to spot possible threats and make changes in time. Seasonality. It is a mistake to compare the rates of successful and unsuccessful seasons. In this case, it is better to compare the current performance with the LOB Directory average value for the same previous period.