Responsive Display Ads RDA – Responsive Display Ads Ads partially automat by the Google system that do not require the work of a graphic designer, and a specialist can create them himself. They are bas on a combination of graphical assets such as a logotype and photos as well as headlines and content of the ad. Advantages: Saving graphical resources when creating entire sets of banners. They adapt their size, design and size to the available ad space, thus betting on less competitive formats. Compar to static display ads higher CTR, lower CPC. Disadvantages: Lack of full control over the final appearance of the ad and its message Automatic targeting and campaigns.

They require a lot of attention

Dynamic campaigns in the DSA search engine – Dynamic Search Ads Campaigns in which ads are target bas on the content of the site, and not on the basis of keywords select by a specialist. They use its content, automatically generating headers and adapting them to key phrases search by users. Advantages: They are more likely to generate high-quality clicks. Lower CPC compar to general phrases. The ad adapts precisely to the user’s query. They bet words Dominican Republic Phone Number List with too little potential. Time and labor saving. Indicates keywords search by users that can be us in a standard search campaign. Defects: No full control over the campaign.  And manual control right after starting.

They will not work with a small

They impose the ne for a good knowlge of the structure of the site.  Number of products in online stores and for a poor lead page.  Smart Display Campaigns – Smart Display Campaigns Smart Display campaigns use three solutions to optimize ad targeting, bidding and ad creation on the Google Display Network: Automat bidding bas on Target CPA, Target ROAS or Maximize Conversions. Automatic targeting taking into account : the subject of landing pages, demographic data, devices or groups of recipients remarketing. Targeting is dynamically optimiz so that LOB Directory your ads appear more often where they perform best.