This is because Google sees the content on the landing page and the links between the page and our ad. Thanks to such matching, it can better identify a specific user, and thus display our advertisement more often, for a specific query. landing page A common case is that all attention is focus on advertising in Google Ads and forgets about the quality of the landing page. Approach. Your landing page should: Load fast – if we don’t take care of the basics, our bounce rate will be very high. With the rise of technology, websites that take a few seconds to load lag behind their competitors.
Work well on mobile devices
However each of them directly
In addition to the above-mention methods, let’s also remember about: adding extensions, adjusting the appropriate budget, checking several keyword matches, specifying the location, creating several groups and ads to check which work best, adding CTA. Not all of the actions list above directly contribute to your Quality Score. Affects whether our advertising works well or not. The quality score that Google gives us is one thing, but let’s remember that our ad should also contain as much information as LOB Directory possible that may be useful to a potential customer.