Anchors are not just words highlight

Anchor text is very often keywords relat to a given company or indicating what can be found on the link subpage. It is worth remembering that anchors play a big role in the internal and external linking strategy. The recommend anchor text length is characters, and the shorter it is, the more powerful it is. What is the role of anchors in website positioning? against the background of the whole text with a different color, bold or underline. Their main task is to facilitate navigation on the site, show the user where a given link will take him and encourage him to click. However, more importantly for SEO, the anchor text informs Google robots what is on our website, what its structure looks like.

When developing an external linking

A properly match anchor will be important both in the internal and external linking strategy, building the position of our website in search results.  Strategy, it is worth considering the Penguin algorithm update from , after which linking only on exact match phrases became ineffective and does not guarantee high positions in the SERPs, and may result in a penalty from Google. The thing to keep in mind when choosing anchors is to diversify your link profile. What does it mean? Subpages should be link not only to exact match phrases, but also more natural partial Lithuania Phone Number List match or nak, in the form of a clean URL. Let’s talk about the possibilities of your business! Do you want to take advantage of our offer or ask a question? Contact us. 

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Types Of anchors Anchor text is

Mandatory fields Name your e-mail Telephone What interests you? Company name Detail information on the processing. Of personal data can be found here.  A powerful tool in the hands of an SEO specialist. Choosing the right anchor is important.Not only in the positioning strategy, but also for the user who will know what to expect after clicking on the text. Brand anchors This is nothing more than using the name of our brand as an anchor text . It is one of LOB Directory the effective ways to build brand awareness online.

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