In order to more quantitatively measure the sales growth brought After all about by brand placement? there are currently three commonly used methods.
Tracking using advertising ID After all
The first method is to directly introduce the link of the advertisement into the e-commerce platform? and then use the CID tracking method provided by the e-commerce platform or a third-party platform to see how many purchase conversions in the discover 7 tips for mother’s day and boost your online sales. e-commerce store come from the advertisement.
This method is the most direct? and the data will not have too much deviation in analysis. However? it has a problem. Brand advertising is not performance advertising.
The primary significance of its existence is to change the consumer’s mental cognition? and then let consumers form further purchasing behavior.
The brand advertisement and immediately click on the link to complete the purchase are a minority. More people may be influenced by the advertisement and make purchases through other channels at some point in the future.
Therefore? this method is completely unable to measure the why is ukraine worth taking the risk? role of brand advertising in spreading the word? and it also ignores the wider impact it can have on the consumer’s shopping psychology? and these roles and influences will definitely bring more sales revenue. Unfortunately? this part of the revenue cannot be counted by this method.
Therefore? this method is definitely not the best way to measure product sales conversion.
Embedded marking method
The second method is called the embedded tag method. This method is text services no requires embedding specific tags in the advertising creative before the advertisement is released? so that the sales volume of the product can be counted through this tag. For example? it is indicated in the advertising creative that if you buy this product? you can use a specific coupon code to get more discounts; or? give this product a unique nickname? such as Purple Fatty? Black Bandage? Pink Taro? etc.
