The (bad) habit of using Excel as a CRM isn’t exclusive to freelancers and small businesses, but that’s been changing for some time now. Brands are increasingly aware of the importance of organizing their contacts and being able to track their interactions . This trend is common in both B2B and B2C environments, but today we want to focus on the benefits that a CRM strategy can bring to shopping centers . The problems of inadequate database management vary greatly depending on the type of company or sector.
In some cases salespeople worry
About losing control over their calendars or databases. Which they manage Gollum-style, like a “treasure trove” to which only phone number list they have access. In other cases, a pile of spreadsheets, business cards, emails. And handwritten notes are stored in an unorganized manner, making. It almost impossible to sort through them if the situation isn’t addressed in a timely manner. When it comes to marketing campaigns for shopping centers. The most common scenario is the accumulation of large databases over the years with information. In different formats, originating from countless physical and online actions .
Think of loyalty card registration data
Kids’ clubs, sweepstakes, contests, promotions, events, apps, operator lists… The possibilities are endless, and proper records of all he will then place an order this data and its origin aren’t always kept, with the resulting potential for lost, incomplete, or outdated information . In this article, we don’t want to explain in detail what a CRM is ; we’ll simply remind you that it stands for Customer Relationship Management. In other words, customer relationship management, which is pretty self-explanatory in itself. What we’re interested in is helping you understand how you can use a CRM for your shopping center’s marketing objectives.
How you can centralize all
The information and databases you have about your users, partners, and operators into a single platform. What can you do with japan business directory that information next? Some shopping centers tend to think of their databases as a tool exclusively for manually sending one-off email marketing campaigns, but that’s just the tip of the iceberg . If you’re wondering what benefits a CRM can bring to shopping centers, here are six key areas to summarize . 1. Attracting visitors and improving footfall to the shopping center Effective CRM management for shopping centers can have a direct impact on visitor traffic .
