In a brick-and-mortar store, you’ll often see brightly colored signs promoting seasonal sales, or an employee might appear and tell you about their new product line.
Businesses use these methods because they’re effective.
But an online store can’t send an employee over to grab a shopper’s attention. Instead, website popups are the best way to ensure that a customer receives your messages.
It doesn’t matter if you’re promoting a egypt phone number data sale, offering a free ebook, or reminding customers about your free shipping, there’s always a popup that will raise your conversion rates through the roof.
There’s a catch, though. You need to make sure that you’re using the right type of pop-up in the right situation. Otherwise, it won’t be nearly as effective as it could be. And, in the worst-case scenario, an annoying pop-up can put off a shopper.
In this post, we’ll take a look at the ins and outs of the best types of popups to use for your ecommerce store.
Let’s dive right in!
Shortcuts
- What are website popups?
- Why use popup forms?
- 9 types of pop-ups for online stores
- How to boost the conversion rates of these popup types
What are website popups?
But first: what exactly are website popups?
Website pop-ups (or lightbox popups) are overlays appear on a webpage, typically triggered by user actions such as entering a site, scrolling through content, attempting to leave the page, or after a specified amount of time.
ticktick vs todoist: which is better? Some users may perceive pop-ups as intrusive, but when used strategically and thoughtfully, they can enhance user experience and increase revenue for ecommerce stores.
By delivering targeted messages at the right moment, lightbox popups have the potential to guide visitors through the sales funnel, encourage them to take desired actions, and foster long-term customer relationships.
Why use popup forms?
Some users may perceive popup forms as intrusive, but when used strategically and thoughtfully, they can enhance user experience iceland lists.
In fact, they’re a highly effective tool for ecommerce stores looking to boost conversions and revenue.
Here’s why:
- High conversion rates: Popups have been shown to deliver impressive conversion rates when used correctly. According to our own study, the average conversion rate for popups is around 11%, with top-performing popups achieving conversion rates as high as 42%.
- Lead generation: Pop-ups are excellent for capturing leads and building your email list. Many of our case studies prove that pop-ups can increase email sign-ups by as much as 50% or even more.
- Reduced cart abandonment: One of the most significant challenges for ecommerce stores is cart abandonment. However, exit popups can help alleviate this issue by offering discounts or incentives to customers who are on the verge of leaving your site without completing their purchase.
