In-Person Email List Builder Key Features:

• Human and personal
• You can automate the process if you have an iPad available to allow people to register
• Many point of sale systems make this easy to do.

Benefits of building email lists in person: This personal approach to building your email list can generate highly engaged subscribers. It’s also a free way to build your email list because you can start with just a piece of paper and a pen. 

Cons of building email lists in person: Unless your store gets a huge amount of traffic, it’s difficult to build your email list quickly. You’ll also have to manually upload these emails to your email provider, depending on how you capture them. 

3. Rafflecopter: A Great Way to Build Your Email List 

 

A great way to quickly build your email list is to offer people an incentive to add themselves. Rafflecopter does this by making it easy for businesses to create contests and giveaways to build email lists. The product is easy to use, and you can run these contests and giveaways across multiple platforms, including your website, social media, and blogs. Rafflecopter offers a variety of themes and themes to make it easy to run a contest even if your design skills aren’t up to par.

In-Person Email List Builder Key Features:

• Contests to encourage email submissions
• Include freebies
• Themes and Templates

Pros of Rafflecopter for Email List Building:   Contests and giveaways can be a great way to quickly build an email list. People love free stuff and are often happy to give away their contact information for a chance to win something. The platform is also very easy to use and you don’t need any special design or engineering skills to use Rafflecopter to capture email addresses.  Cons of Rafflecopter as an Email List Building Tool:   The main downside of Rafflecopter is that it only allows you to build your email list through contests and giveaways. Therefore, if you want to build your list through other means, you won’t have any other options within Rafflecopter to do so.

4. Typeform: An advanced form builder that can also be used to build your email list

 

Typeform has become a huge company by helping people easily create all kinds of conversion-oriented forms. Typeforms are known to convert well, are easy to set up, and are very flexible. While Typeform can be used to capture email addresses, Typeform really wins if you use the forms for your lead generation efforts. You can add multiple steps, and setting up and managing your forms is very easy.

Typeform’s main features for building email lists:

• Nice design
• Easy to build module generator
• Many integrations
• Flexible

Typeform Email List Building Benefits:   Typeform allows for easy form creation, and adding email capture to many of these forms is pretty easy. The product has a great list of templates and beautiful designs. Plus, you can easily optimize your forms for the highest conversions. Finally, email capture can be part of multiple steps, so you can include quizzes, surveys, and a variety of other multi-step forms.

Cons of Typeform as an email list builder:   Typeform is very flexible and has a lot of features, but all of these features come at a high price. Typeform is relatively expensive, which may be overkill for many who are looking for a simpler email capture tool.

5. Leadpages: The Best Landing Page Builder That Doubles As An Email List Builder 

 

Leadpages is a popular landing page and squeeze page builder that can also be used as a great email list builder. Leadpages loads very quickly and is very easy and flexible to design. While Leadpages is a more advanced platform and takes longer to learn than some of the other platforms listed above, it is still an effective way to grow your email list consistently.

Leadpages Key Features:

• Complete landing page generator
• Analyses
• AI Images
• Many integrations

Benefits of Leadpages as an Email List Builder:   Leadpages is a leading landing page platform. This means you get more than just an email list builder as a customer. You can create full-featured, advanced landing pages that are proven to generate high conversions.

Cons of Leadpages as an Email List Builder: While not necessarily a disadvantage, Leadpages is a more advanced platform for building full-blown landing pages. This means a steeper learning curve and higher prices.

Five of the best email marketing tools for sending emails

There are many options when it comes to sending emails. You can use a basic email sender or a full-fledged marketing automation tool. Pricing and features vary greatly. And make sure you choose wisely because it can be difficult to change your email provider once you’re up and running. While there are many options, here are a few that consistently get high ratings.

1. Drip: A powerful and easy-to-use marketing automation tool with great email features 

 

Drip is powerful, but also easy to use. The platform started as a pop-up tool with a simple autoresponder before evolving into an email platform and then a broader marketing automation platform. The platform was acquired by Leadpages several years ago.

Main features of sending emails in person:

• Large automations
• Easy to use
• Excellent segmentation based on behaviors/data

Drip Benefits for Email Sending: Drip is one of the easiest marketing automation tools to use. It is a wonderful, intuitive tool and offers great segmentation based on behavior and data. The platform also has many great marketing automation features to become your all-in-one solution for your email efforts.

Cons of Drip for Email Sending: It might be a bit overkill if you’re just looking for a simple, lightweight email sending platform for broadcast/newsletter emails.

2. Sendy: A cheaper way to send your newsletters

 

Email newsletters are a great way to build a relationship with your current or potential customers. These newsletters should provide value to your audience by keeping them updated on your business. Newsletters can be sent daily, weekly or monthly and can contain tips and tricks about your product/service/store or can be informative on broader topics.

Sendy is a great way to send your newsletters. While there are a ton of other options out there, Sendy is much more affordable than other options if you know how to use it. It is a self-hosted platform, so you will need to do some technical work to use it.

Sendy’s main features for sending emails:

• Self Hosted
• A white range of plugins
• Auto responders
• Excellent reporting and analysis

Benefits of Sendy for Sending Email: Sendy is a much more affordable way to send email newsletters than most other providers. In fact, it’s affordable enough that other companies sometimes white label its platform. And while Sendy is affordable, it’s also powerful. It has a wide range of features including segmentation, autoresponders, good analytics, etc.

Cons of Drip for sending email: Sendy is self-hosted and requires more technical knowledge than other products. Therefore, it can be relatively difficult to use compared to other platforms.

3. MailerLite: A Simple and Convenient Way to Send Emails

 

Mailerlite started out offering a simple email sending platform that was easier to use and more affordable than other solutions on the market. It has since expanded to include a variety of other features to become a full-featured marketing automation platform. The platform continues to be easy to use while offering solid customer service and a variety of tools and features.

Main features of Mailerlite for sending emails:

• Easy to use
• Complete marketing automation tools
• Easy to use drag and drop editor
• Automated Workflows

Mailerlite Pros for Sending Email: Mailerlite won initially because it is easy to use and affordable. And, as the company has expanded its features, it hasn’t gotten much more complicated to use and is still affordable. The company also offers great customer service.

Mailerlite Cons for Email Sending: Mailerlite is always adding new features, but it does have some cons. Its subscriber management tools are limited, and it doesn’t have some of the sophisticated automations of some of the other platforms.

4. ActionKit: The Best Email Provider If You’re Starting a Movement

 

There are many options for sending emails if you have an e-commerce store, a SaaS product, or are looking to build an email newsletter business. However, ActionKit seems to stand out for those people who are building a movement, such as political groups, non-profits, and community-based organizations. ActionKit focuses on creating a set of tools and features that uniquely help this group of organizations, and it does a great job of doing so.

Key Features of ActionKit for Email Sending:

• Easy to use
• Specific tools for political groups, non-profits and community-based organizations
• Features for secure fundraising
• Run multilingual campaigns

ActionKit Email Sending Benefits: ActionKit does an incredible job of understanding and serving its core customer base. The company creates tools specifically for these customers and therefore does a great job of understanding their needs. The platform is easy to use and offers its customers features that are unmatched by other more general email service providers.

Cons of ActionKit for Email Sending: The most obvious disadvantage is that most of the features won’t be useful if you run a business or organization that isn’t in your target market.

5. ConvertKit: An Email Platform Built for Creators

 

ConvertKit was founded in 2013 when blogger Nathan Berry needed a better way to sell his content and books via email. It hasn’t forgotten where it started and continues to be the best email marketing tool for the creator economy. It does a good job of doing that and continues to develop its features to help creators send powerful emails and drive other marketing efforts.

ConvertKit Key Features for Email Sending:

• Built specifically for creators
• Monetization tools to charge for content and newsletters
• Sponsorships and integrated ads

ConvertKit Pros for Email Sending: ConvertKit is great for creators. It has all the tools creators need to build their audience, engage that audience, and monetize their content, courses, and newsletters. They offer some great monetization tools and have a supportive creator community.

Cons of ConvertKit for Email Sending: These features come at a price, and the service can get expensive as you grow your audience. And, well, the biggest con is… if you’re not a creator, you won’t find many of the tools very useful.

Five of the Best Email Marketing Tools for Cleaning Your Email Lists

While most people and businesses focus their time on building a large email list, they often overlook the need to keep that list up-to-date. However, a fresh, up-to-date email list is critical to email marketing success. A clean, fresh email list will result in higher deliverability, engagement rates, and overall success. The email marketing tools below can help with these efforts. While these tools aren’t cheap, they pay for themselves in a big way because they can increase deliverability rates (and therefore conversion and revenue rates).

In addition to the standalone tools listed below, Hello Bar offers integrated email list cleaning for an additional fee.  1. NeverBounce: Continuous, automated email list cleaning

 

Neverbounce claims to offer 99% accuracy rates. The company was acquired by Zoominfo and continues to be one of the largest email cleaning platforms. It offers a wide range of integrations with major email platforms. You can use Neverbounce for bulk list cleaning, email verification, and automatic list cleaning.

Neverbounce Email List Cleaning Key Features:

• Removing Unbounced Emails
• Human quality assurance
• Domain Status Check
• Segment Results

Pros of Neverbounce for Email List Cleaning: Neverbounce is one of the largest and most popular email cleaning platforms and has a solid reputation. It has a wide range of features and can be used manually or automatically. It is relatively easy to use and is very thorough.

Cons of ConvertKit for sending emails: Neverbounce can get expensive quickly, and there is limited information about why an email was removed.

2. ZeroBounce: One of the Largest Email List Cleaning Services

 

ZeroBounce is one of the most popular email list cleaning services. It has grown very quickly and has become a very well-known brand. The platform has a variety of great features, a high accuracy rate, and has a variety of integrations.

Key Features of ZeroBounce for Email List Cleaning:

• A variety of security features
• Remove duplicates
• Detection of the habitual complainer
• SMTP Verification

Neverbounce Email List Cleaning Pros: ZeroBounce is one of the most popular platforms, accurate and relatively easy to use. Its pricing is better than Neverbounce and it has great customer service.

Cons of Neverbounce for Email List Cleaning: ZeroBounce can be a bit slow at cleaning large lists. While the platform is affordable, the minimum number of emails to clean can mean it can get expensive if you clean less than the minimum.

3. Emailable: One of the Largest Email List Cleaning Services

 

Emailable claims to be the fastest and most accurate email verification tool . It has good reviews online and top companies like Box have used the service. The platform is suitable for businesses with large or small email lists.

Key Features of Emailable for Email List Cleaning:

• A good set of APIs to easily filter results
• Quick validation/cleanup
• Detect misspelled domains
• Name detection to personalize emails

Emailable Email List Cleaning Benefits: Emailable claims to be the fastest email cleaning platform and the reviews seem to back that up. It might be helpful if you only have a few emails, but if you have a large email list, it can make a big difference. Emailable is easy to use and has good customer service.

Cons of Emailable for Email List Cleaning: Some users have complained that it is expensive and difficult to organize the results. However, these seem to be of minor importance and the company has taken this feedback seriously and responded well.

4. EmailListVerify – One of the Most Affordable Email List Cleaning Platforms

 

EmailListVerify is one of the most affordable solutions for keeping your email lists clean. The service is easy to use and gets good reviews on online review sites.

Key Features of EmailListVerify for Email List Cleaning:

• Many integrations
• Can extract lists from documents
• Remove duplicates
• Eliminate disposable emails

EmailListVerify Pros for Email List Cleaning: EmailListVerify wins for ease of use and affordability. It has a solid feature set and receives good reviews from its users.

Cons of EmailListVerify for Email List Cleaning: The only downside mentioned in online reviews is that it can be slow at times.

5. Bouncer: One of the most secure and powerful email list cleaning platforms

 

Bouncer focuses heavily on security and has built a reputation as one of the easiest email cleanup platforms to use. It has a variety of built-in security and compliance features, and its extensive functionality is among the best available. Bouncer gets great reviews online.

Key Features of Bouncer for Email List Cleaning:

• SOC2 and GDPR compliant
• Connection
• Toxicity control
• Data enrichment

Benefits of Bouncer for Email List Cleaning: Bouncer has some of the best reviews in the industry and is very secure. It has some unique features that some of its competitors do not provide and is known for being fast and very accurate.

Cons of Bouncer for Email List Cleaning: There are limited cons for the platform. From our review and the reviews of the product users, Bouncer gets very high ratings without many missing features. It is a safe and fast platform, great for list cleaning.

Five of the Best Email Marketing Tools for Writing Emails

If you have a lot of time and are a copywriter, you may not need a set of tools to help you write emails. But if you’re like the other 99% of the world, you need tools to help you write great marketing emails that capture your audience’s attention and drive engagement and clicks. Smart Insights reports that the average email open rate in 2024 is 36.4% and the average email click-through rate is 1.4%. But there’s a huge amount of scatter within this data. From our experience, we see email open rates in the single digits all the way north of 50%. And we see click-through rates anywhere from 2% all the way up to 10%. So, writing great emails, writing great email subject lines , and being consistent with how often you send your emails is important. Below are a few tools you can use to help you write your emails so you can write better emails, faster.  1. Lavender: A great coaching tool to help you get more responses to your outgoing sales emails

 

Lavender helps you increase sales by not only speeding up the process of writing more outgoing sales emails, but also by teaching you how to write better ones. This means that not only can you be consistent in your outreach, but you can also get more responses, and more responses equal a larger pipeline. The platform claims to double your response rate, and we don’t doubt that from the reviews and feedback on the platform. It’s like having a personalized writing coach sitting next to your AEs and SDRs.

Key features of lavender for writing emails:

• Multiple integration with some of the best ESPs
• Allows additional integration with other third-party services
• It provides you with information about your potential customers and their companies.
• Detect common problems to fix

Lavender Pros for Writing Emails: With a 4.9 rating on G2, they are definitely doing something right (actually, a lot of things right). The platform is very easy to use, has great customer service, and their Chrome extension is a great help.

Cons of Email Writing Lavender: It’s reasonably priced, but can get expensive as you scale. That said, if you can actually double your email response rate, it should pay for itself very quickly.

2. Smartwriter.AI: An Easy Way to Personalize Your Emails

 

We all get a lot of emails, and a lot of them are still generic. Personalized emails get much higher open rates and engagement, but they can be difficult to do at scale. While most ESPs will let you do some basic personalization, Smarwriter.ai takes it a step further. This means your emails will be more effective, and you’ll save a lot of time and money.

Key Features of Smartwriter.ai for Email Writing:

• Personalize with social activity
• Include personal recommendations
• Add details to the job description or person’s bio
• Personalize with recent news, past work, context, etc…

Benefits of Smartwriter.ai for writing emails: Smartwriter.ai has a huge amount of customizations that you can quickly add, which can help you stand out. Many people can personalize the recipient’s name and company name, so you have to go a step further and add more personal information. Smartwriter makes this easy and fast. You can also automate SEO backlink outreach, which is pretty cool.

Cons of Smartwriter.ai for email writing: It may struggle with certain niches. And you may still have to do some additional editing or copywriting, but you should do that with any of the tools mentioned.

3. Hypotenuse: The Email Writing Assistant for Ecommerce Brands

 

Writing emails is one thing…writing emails for an ecommerce brand is another. Ecommerce emails need to be engaging, entertaining, and informative, but also drive massive conversion into sales. Writing these emails requires a certain approach and tone, and Hypotenuse seems to nail those elements. As markets get more crowded, figuring out how to truly excel in your niche is key, and Hypotenuse does that for you and helps you do it for whatever niche you’re trying to own.

Key Features of Hypotenuse.ai for Email Writing:

• Copywriting
• Creating images
• Automated Product Descriptions
• In addition to email copy, Hypotenuse can be used to create copy for ads, blog posts, and more.

Hypotenuse Email Writing Benefits: It focuses on ecommerce brands, so it offers features that matter to those businesses. This focus allows the platform to create great emails that take the ecommerce shopping experience into account. It has strong integrations with popular ecommerce tools and is easy to use and get started.

Cons of Hypotenuse in Email Writing: If you only want to use it for email copy it can be expensive because it has a lot of features for all your ecommerce copywriting needs. However, if you plan to use more features, the price is reasonable.

4. Rytr: The all-in-one content writer that can be used to write great emails

 

Rytr is a fantastic, full-featured AI copy generator used by over 8,000,000 copywriters, marketers, and entrepreneurs. The company has grown rapidly and has a great set of copywriting tools for most of your copywriting needs. In addition to writing emails, you can write ad copy, long-form blog posts, and more. It’s a great way to accelerate your content creation efforts while improving the quality of your copywriting.

Rytr Key Features for Writing Emails

• Default voices/tones
• Plagiarism Checker
• Set up custom use cases
• Chrome Extension

Pros of Rytr for Email Writing: Rytr is a great tool for broad use cases and is very easy to learn. There is no steep learning curve, so anyone can get started quickly and easily. It is an affordable option and can be used for a variety of copywriting.

Cons of Rytr for writing emails: It has some limitations for larger business clients and doesn’t have a large template library. However, these cons are part of the reason Rytr is so easy to use.

5. Grammarly: Make sure your emails help you gain trust and keep your reputation strong

 

Grammarly is huge and for good reason. Businesses and individuals around the world have been using Grammarly for many years to write better copy that is also grammatically correct. This is important when writing your emails. Mistakes and poor grammar can reduce trust in your brand, lead to unsubscribes, and result in lower engagement. Grammarly makes it easy to write great, accurate content.

Grammarly’s main features for writing emails:

• Tone adjustments
• Rewriting complete sentences
• May include style guides
• Plagiarism Checker

Benefits of Grammarly for Email Writing: Grammarly excels at ensuring your emails are accurate and correct, while still retaining your brand tone. It can be used to proofread and improve your writing or generate email content for you, which you can then edit yourself. It has built a stellar reputation and can be used for most of your copywriting needs.

Cons of Grammarly for Email Writing: Some people complain about all the ads in the free version, but they are a company that needs to make money, so we understand why they do that. People have also said that there can be a lot of false positives, but the Grammarly team is always working on AI and technology, so we think it will continue to get better and better.

Conclusion: 20 of the best email marketing tools of 2025

And there you have it. There are plenty of email marketing tools out there to help you write more and better emails. And in an age where paid search and paid social are becoming more competitive and more expensive, email marketing continues to be a key channel to help you build relationships with your audience (and, GROW SALES). But email marketing can also be very time-consuming. We hope you enjoyed learning about these different email marketing tools and would love to hear your additional suggestions. Just leave some additional thoughts and tools you’re using in the comments section.